An issue I see quite often in anime fandom is the cry of “it’s not a cartoon! It’s animation!” I’m as guilty of that as anyone, and even set out my own thoughts on the topic a while ago but quite frankly it’s a whole can of worms I can’t be bothered to deal with again. I will say though that Mahou Shoujo Madoka Magica IS a cartoon. But what a cartoon it is.

“I am the bone of my sword…” and so on. Make of that parallel what you will
I have it on good authority that the magical girl genre isn’t always aimed solely at a young female audience and, if you look at how long ago the Cutie Honey franchise ran before Hideaki Anno did his live-action remake, it never was. In terms of premise and outward appearances Madoka is the sort of thing you’d expect to see kids tuning into on Saturday mornings but what makes it one of the first big pleasant surprises of 2011 is how much else is hidden up its frilly sleeve.







